Impervious horrors of a leeward shore (arpad) wrote,
Impervious horrors of a leeward shore

Branding the Islam.

It just hit me. Please, give me one, just one Muslim brand name I can easily recognize. Please prove me wrong.

In the last century Korea was in the deepest shit imaginable, suffered in turn colonialism, occupation, civil war, state division (still active), dictatorship...

But somehow we all know word "Samsung" today.

Really - how come that acclaimed 1,5 billion Muslims - thirty times as many people - provided the world with nothing but "Al-Qaeda"?

The same happens in the mass culture - not even something as recognizable as Bollywood grows in a shadow of a minaret.

On both planes - in the popular culture and in the marketing Land of Islam is one huge empty space for a westerner. Like another Africa. It wasn't planned - it just happened.

Brands are living things - they grow through borders whenever they can. If Muslim brands can't do it - the division between Islam and the West the rest is really deep. And it is really really really dangerous.


On the bright side - I happen to remember BEKO - Turkish consumer electronics (cheap but reliable) brand thanks to this chart

So, say, in a hundred years from now?

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