Impervious horrors of a leeward shore (arpad) wrote,
Impervious horrors of a leeward shore
arpad

Rant

Marketing is not about getting your ad through filters. Marketing is not about lying to maneuver customers into buying your product. Marketing is not about creating multitude of discounts. Marketing is not about pretty graphic ads. Marketing is not about cool slogans.

Marketing is first and foremost about informing someone who needs the product about its existence. And providing an easy way to get the product.

The goal is to produce, promote and sell. Getting investment, building team and infrastructure, running marketing campaigns - aren't goals, but tools.

Why we can't grasp the trivia, why...
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