New York businesses live and die by the rent; if you’re a retailer leasing here, “making the rent” becomes the yardstick of solvency. The unofficial golden rule of restaurants dictates that the rent be made in a week and take up no more than a quarter of revenue. The bar version of the rule is even simpler: The rent should equal your Friday-night take. With each year, another company succumbs to the strange realization that where it sits may be more valuable than what it does. Even Macy’s, that icon of consumerism, may be worth more as a building than as a store.
Richard Hamming: You and Your Research
One of the characteristics of successful scientists is having courage. Once you get your courage up and believe that you can do important problems, then you can. If you think you can't, almost surely you are not going to.
Я Аврора. Аврора Крейсер. А тебя как зовут?